Concept
Lead routing
Lead routing is the rules-based assignment of an inbound lead to the right rep, team, or queue based on attributes such as buyer intent, role, territory, company size, and deal value.
Routing on buyer-profile signals
Routing is only as good as the data behind it. Because Replede captures a structured buyer profile at intake, leads can be routed on real signals instead of just an email address:
- Intent and timeline — send ready-to-buy leads to senior reps first.
- Role and company domain — match named accounts and territories.
- Budget range — route by deal size or to a self-serve path.
Why structured intake comes first
Ordinary contact forms collect an email and a free-text message, which is not enough to route reliably. A sales-ready buyer profile gives routing rules the fields they need, with provenance so a rep knows which signals were confirmed by the buyer.
Related
- CRM writeback — write the routed lead into HubSpot or Salesforce.
- AI contact form — the intake that captures routable signals.
- Lead qualification questions — what to ask to route well.