Template
Lead qualification questions
Lead qualification questions are the focused questions that reveal a buyer's problem, role, budget, timeline, and intent — the minimum context a rep needs before the first call, without turning the form into an interrogation.
Problem
- What are you trying to solve right now?
- What does the current process look like, and where does it break down?
Role and company
- What is your role in this decision?
- What is your company domain?
Budget and timeline
- What budget range are you working within?
- How soon do you need this solved?
Intent
- Are you researching, actively evaluating, or ready to buy?
- What would need to be true for this to be a fit?
Related
- Buyer profile template — the fields these questions fill.
- Lead routing — using the answers to route the lead.
- AI contact form — ask only the questions that matter.